You Can Have a Website That Reflects Your Brand, Speaks To Your Ideal Clients & Converts Visitors
In this overcrowded online coaching space
You’re here because:
You have a website, but it doesn’t reflect your brand anymore. Perhaps you’ve hired a copywriter in the past, or you’ve written it yourself, but over the years you’ve grown. Your website no longer reflects you, and you don’t have time to rewrite it.
You don’t yet have a website, but you value having one, and you want a team of experts to create a masterpiece so you can build a solid online presence from the start which calls in your ideal clients.
You’ve tried ChatGPT, but you’re unsure how to use AI to your advantage and instead, you’re frustrated because you sound the same as every other coach.
Even if you’re good at writing copy, nothing beats having a professional to write it for you. Somebody who writes copy for clients every single day and just “gets it”. Because every second you spend on copywriting is taking you away from your zone of genius and time that could be spent enjoying life outside of work.
You’re excellent at what you do and right now, most of your clients come from referrals but you’ve come to realise that you want to diversify your lead source.
Our clients constantly invest in us to help expand their online reach as they’ve realised that relying on referrals alone is unpredictable and outside of their control.
The best thing about having a website with targeted copy is that you can have ideal clients reach out to you when you’re not working!
Blending in is Costing You, Let's Stand out From the Crowd
With new coaches and service providers popping up daily, having a website written by a human is the way to STAND OUT and INCREASE your income.
There are a million coaches who say the same thing and you know you’re better than that.
You have to communicate your value proposition and answer the “what’s in it for me?” question. That’s why we invest time to research your ideal clients and uncover your USP so we truly understand what you’re about before we write. Then, every word is carefully hand-picked to reflect your brand.
It’s about researching your target audience’s wants and needs by meeting them where they’re at and effectively communicating your solution to them.
We’ve worked with dozens of coaches and invested thousands in learning copywriting and marketing, so you don’t have to. You’ll benefit from working with a team who gets your industry.
Introducing Our Signature Website Copywriting Package to Help You:
Target
Speak to your ideal client’s pain points and position your services as the solution to their problem without lowering their status and making them feel awful.
Attract
Emotionally and logically connect with people who want your service without you having to chase the sale because your website copy did the heavy lifting for you.
Convert
You have a business to make money. Have a website that combines persuasion and sales psychology to convert visitors into clients ethically.
Grow
Effective copywriting will help you accelerate your growth and save you a ton of time so that you can focus on growing your business and doing other things you love.
Stand out from your competition with ‘done for you’ copywriting
The Go-to Website Copywriting Service for Coaches
Whilst many coaches say the same thing as everybody else on their website, some are using ChatGPT for a quick copywriting fix (again, only to sound like everyone else), a select few consistently take prospects from cold to hot through their website and have highly invested clients.
That’s the beauty of working with a team of copywriters who have niched down in the coaching industry. We get coaching because we’ve been clients of many, and we continue to invest heavily in and surround ourselves with coaches, so we’re in the middle of the action.
Staying ahead and relevant is more important than ever, and your business deserves nothing less.
You get:
My team and I working on your website copy, typically covering up to five pages to start. Want more? We will build that into your custom quote.
An onboarding session with Alison the Founder to discuss your story, offering and clients.
Not sure of your ideal clients? Sales psychologist Dr. Nancy Zare will have a session with you.
2 x interviews with your ideal clients as part of the market research.
Guidance on website layouts that will help optimise your copy. If you have a designer on your team, we can work with them to ensure the copy + design fits well.
Compelling SEO meta descriptions for each page to increase the chances of readers clicking on your site (you're probably here because you’ve found me on Google).
SEO keyword report so you know what keywords to target in your content.
A proofreader who will edit the approved version.
Up to 4 revisions on your website copy.
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Alison is a fantastic, professional, knowledgeable, and diligent copywriter. It is obvious when working with Alison that she really cares about the work and takes great initiative. Alison has great ideas and is fantastic at timely delivery and communication.
Charlène Gisèle, Certified Coach-Consultant
So What Now?
You can try and learn copywriting yourself (because it’s possible). This is more suited to those with a website as a hobby, and you’re testing the waters, so trial and error are ok. If you’d love to learn how to write website copy, we recommend you check out our free guide here.
Or you can play around with ChatGPT, which is cool if you invest time to learn the best prompts and have sharp editing skills.
If you’re a serious business owner, you may realise this consumes too much of your time, so you invest in an expert to do it for you. You decide you want a website that converts in the fastest and most effective way possible so you can invest your time in other aspects of your business and personal life.
We know what it feels like to have a million and one things to do. Alison was the girl who balanced a copywriting business with a full-time law job, so we know what a never-ending to-do list looks like.
There have been so many times when Alison felt overwhelmed because she did everything alone. Once she started outsourcing, she freed up time and focused on growing her business!
Get in touch below to request a quote
FAQs
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To write copy that converts, we will:
Understand your business
Understand the website’s objectives
Get to know your ideal clients
Research
Plan and draft the copy
Submit the copy for your review
Tweak, tweak and tweak until you love it
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No. To write blog content that people want to read, a lot of planning and research is required so this will be quoted separately.
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Upon receipt of your form submission, we’ll review your answers and check you out online (if you’re already online). If we’re a good fit, we’ll arrange a time to jump on a call so we can discuss your project in more depth.
Based on the information we have, we will put together a proposal and fee quote.
If you're happy, we'll send you a copywriting contract setting out the work details. Once we have your signed copy and 50% deposit (if you aren’t paying upfront), we'll begin working with you.
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It depends on how big the site is. We will agree deadlines with you in advance. If copy is required to be turnaround quickly then the fee quotation will take this into account.
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Are you getting leads from your site?
We also recommend Google Search Console and Google Analytics. These tools allow you to track clicks, keywords, conversions and many more. They’re also free so all business owners should be taking advantage of them!
The truth is that there’s no way to guarantee conversions and if anyone tells you otherwise….run!
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Great question. Whilst there may be some parts of it that you don’t like, you’re hiring us to get results right? If there’s something that you really don’t like then let us know and we can change it however, we’ll be very upfront if we don’t think something works.
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Not at all. In fact, we’ve worked with many clients that aren’t coaches. Get in touch and if we’re a good fit, let’s do this!
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Of course you can. Chat GPT is great and we build AI into our processes. However, to get the best out of AI, it’s essential to invest time to learn the prompts. AI’s output is only as good as the input and sadly, there have been many cases where AI generated content do not get edited. This results in duplicate content all over the web which is harmful to your brand.